![]() 02/02/2014 at 22:18 • Filed to: Super Bowl XLVIII, Super Bowl | ![]() | ![]() |
Sure, a white Chevrolet Silverado High Country is a nice truck, but still.
![]() 02/02/2014 at 22:20 |
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But then GM wouldn't get to advertise their new truck. I mean, what is the average Bud swillin' 'Murrican more likely to buy, a Zo6 or a truck?
![]() 02/02/2014 at 22:25 |
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Seriously. What MVP wants a Silverado. I bet it doesn't even have the 6.2.
![]() 02/02/2014 at 22:27 |
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Not a $50,000 High Country luxury Silverado.
![]() 02/02/2014 at 22:30 |
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Let's be real here; every person playing on that field could buy a fleet of C7s and a track to race them all on. So, yeah a sucky MVP prize, but it's mostly about marketing than it is about actually awarding the MVP.
![]() 02/02/2014 at 22:32 |
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It is about marketing, so I guess it does make sense to make use of the MVP prize in addition to the other Silverado ads.
![]() 02/02/2014 at 22:34 |
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It doesn't matter the trim level, these people
will now buy Chevy trucks.
![]() 02/02/2014 at 22:37 |
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An advertisement =/= a spokesperson
And like it or not, the most important player in the most important sports event of the year is going to be one hell of a spokesperson, which is why he gets something most of the viewership can actually buy vs. something they probably can't (especially with insane dealer markup)
![]() 02/02/2014 at 22:41 |
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GM's given out Corvettes for the past couple of years - the 2012 Centennial Edition C6 was accepted privately (due to a Toyota sponsorship IIRC), and the blackout last year meant that the C7 Stingray award wasn't shown live.
Piling on the marketing for the Silverado makes sense to me, but I guess I just wanted to see GM give out a Corvette and have the MVP accept it without issue.
![]() 02/02/2014 at 22:43 |
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True.
It's just that GM did give out 'Vettes in the past couple of years, so that's what I was expecting to see this year.
![]() 02/03/2014 at 01:36 |
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IIRC, unless you got the entry level 1500, most of them are 6.2s or Isuzu V8 diesels.
![]() 02/03/2014 at 04:09 |
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"Sure, a white Chevrolet Silverado High Country is a nice truck, but still."
Until....
http://m.autoblog.com/2014/01/10/370…